Identifying Factors of Co-Creation of Value and Brand Effectiveness of Knowledge-based Companies in the Field of Health
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Abstract
Background: Knowledge-based companies are private or cooperative companies that aim to enhance the synergy of science and wealth, promote knowledge-based economy, and achieve scientific and economic goals.
Methods: The present study is an applied research with a cross-sectional perspective, utilizing a qualitative and exploratory approach. The grounded theory method, specifically the Glaserian approach, is employed for data analysis. Semi-structured and in-depth interviews were conducted until theoretical saturation was achieved. The collected data was transcribed and imported into the MAXQDA software for analysis.
Results: After conducting the interviews, various theories within similar conceptual groups were identified and open-coded. The interviews were transcribed in docx format and analyzed line-by-line. Codes were assigned to relevant sections of the interviews, leading to the formulation of models and insights.
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13. Creswell, J. W. (1998). Qualitative inquiry and research design: Choosing among five designs. Thousand Oaks, CA: Sage.
14. Chaleshtori, S., Safania, A. M., & Souri, P. (2015). Study of the current state of sports activities and identification of barriers to development in Alborz province. In Proceedings of the 9th International Conference on Physical Education and Sports (pp. 1-8). Tehran, Iran: Islamic Azad University, Tehran.
15. Zeytoonli, A., & Pourranjbar, M. (2015). Investigating the effective factors on the development of mass sports. In Proceedings of the National Conference on Modern Sports Science, Professional Sports, and Health Promotion (pp. 1-6). Gonbad Kavous, Iran: Gonbad Kavous University.
16. Alvai, S., Ahmadi, M. A., & Zar, A. S. (2017). The effectiveness of sports on job burnout, general health, and hope for life of employees of Jahrom University of Medical Sciences. Social Health, 4(3), 160-169.
17. Gorgchian, S., & Abyar, B. (2019). Investigating the competitive anxiety of female track and field athletes in the tenth Sports Olympiad of Medical Universities. New Research in Human Sciences, 5(16), 93-100.
18. Hosseini, S. A., & Esmaeilzadeh, M. (2016). Investigating the effect of sports on the physical and mental health of medical students. Journal of Health and Care, 18(1), 1-10.
19. Abdi, F., & Ghaedi, M. (2017). The role of sports in promoting social health and mental well-being. Journal of Health and Development, 6(3), 223-234.
2. Baniasadi, M., Peymanizad, H., Kandahari, M. R. E., & Mohammadkhani, J. (2023). Investigating Factors Affecting the Development of Public Sports and WellBeing in Medical Universities. Health Technology Assessment in Action.
3. Ehsani, M., Safari, M., Amiri, M., & Koozehchian, H. (2014). Designing a model for Iranian universal sport. Sport Management Studies, 6(27), 87-108.
4. Baniasadi, M., Peymanizad, H., Kandahari, M. R. E., & Mohammadkhani, J. (2023). Investigating Factors Affecting the Development of Public Sports and WellBeing in Medical Universities. Health Technology Assessment in Action.
5. LAHSAEIZADEH, A. A., Jahangiri, J., & Tabeian, H. (2006). A STUDY OF EFFECTIVE FACTORS ON STUDENTS'INTEREST IN SPORT: A CASE STUDY OF SHIRAZ MEDICAL UNIVERSITY.
6. Pitney, W. A., & Parker, J. (2009). Qualitative research in physical activity and the health professions (pp. 63-65). Champaign, IL: Human Kinetics.
7. Baniasadi, M., Peymanizad, H., Kandahari, M. R. E., & Mohammadkhani, J. (2023). Investigating Factors Affecting the Development of Public Sports and WellBeing in Medical Universities. Health Technology Assessment in Action.
8. Asefi, A. A. (2012). Identifying and prioritizing effective groups in institutionalizing public sport in Iran. In th International Conference on Physical Education and Sport, Institute of Physical Education and Sport Sciences, Tehran.(in Persian).
9. Alvani, M., Azar, A., & Danaeefard, H. (2011). Qualitative research methodology in management: A comprehensive approach.
10. ESKANDARİPOUR, S., HAJİHOSSEİNNEZHAD, G., ALİASGARİ, M., & HOSSEİNİKHAH, A. (2019). Determination of the Factors Affecting the Quality of Education in Technical and Vocational Universities. Kastamonu Eğitim Dergisi, 27(1), 395-405.
11. Bahri, Z. (2018). Designing the document of Shiraz University of Medical Sciences sports transformation at all organizational levels [Master’s thesis, Islamic Azad University, Arsanjan, Iran].
12. Tahzeebi, K. A. (2015). Investigating the effective factors and barriers to the development of mass sports from the perspective of participants and organizers of the Morning Walk and Joy event in Khuzestan Province. In Proceedings of the International Conference on Management and Economics in the 21st Century (pp. 1-10). Tehran, Iran: Islamic Azad University, Tehran.
13. Creswell, J. W. (1998). Qualitative inquiry and research design: Choosing among five designs. Thousand Oaks, CA: Sage.
14. Chaleshtori, S., Safania, A. M., & Souri, P. (2015). Study of the current state of sports activities and identification of barriers to development in Alborz province. In Proceedings of the 9th International Conference on Physical Education and Sports (pp. 1-8). Tehran, Iran: Islamic Azad University, Tehran.
15. Zeytoonli, A., & Pourranjbar, M. (2015). Investigating the effective factors on the development of mass sports. In Proceedings of the National Conference on Modern Sports Science, Professional Sports, and Health Promotion (pp. 1-6). Gonbad Kavous, Iran: Gonbad Kavous University.
16. Alvai, S., Ahmadi, M. A., & Zar, A. S. (2017). The effectiveness of sports on job burnout, general health, and hope for life of employees of Jahrom University of Medical Sciences. Social Health, 4(3), 160-169.
17. Gorgchian, S., & Abyar, B. (2019). Investigating the competitive anxiety of female track and field athletes in the tenth Sports Olympiad of Medical Universities. New Research in Human Sciences, 5(16), 93-100.
18. Hosseini, S. A., & Esmaeilzadeh, M. (2016). Investigating the effect of sports on the physical and mental health of medical students. Journal of Health and Care, 18(1), 1-10.
19. Abdi, F., & Ghaedi, M. (2017). The role of sports in promoting social health and mental well-being. Journal of Health and Development, 6(3), 223-234.
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| Issue | Articles in Press | |
| Section | Articles | |
| Keywords | ||
| Knowledge-based companies Sports industry Brand value Effectiveness Co-creation factors Innovation Skills | ||
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How to Cite
1.
Amini A, Moradi M, Nazari R. Identifying Factors of Co-Creation of Value and Brand Effectiveness of Knowledge-based Companies in the Field of Health. Health Tech Ass Act. 2025;.
