Articles

Assessment of Readiness Components for Attracting Medical Tourists in the Hospital Industry: A Survey Study in Western Iran

Abstract

Background: Efficient utilization of hospital beds is a key priority for healthcare systems today. Leveraging the potential of medical tourism can serve as a significant strategy in this regard.
Objectives: The purpose of this study was to assess the readiness of hospitals in Ilam city to attract medical tourists.
Methods: This descriptive cross-sectional study was conducted among educational and private hospitals in the center of Ilam province in 2023. Data were collected using a standard checklist designed to evaluate the International Patient Department (IPD), comprising 66 questions across five domains. The checklist was completed through observation, interviews, and a review of available documents. Data analysis was conducted using frequency and percentage distribution tables, means, and standard deviations in Excel software.
Results: The highest readiness score for obtaining a license to establish an International Patient Department was achieved by Kowsar Private Hospital, with a score of 198. The lowest score was recorded at Razi Public Hospital, with a score of 119. Overall, none of the hospitals studied reached the cutoff score of 227 (65%).
Conclusions: The results indicate that all the hospitals studied are currently in an unacceptable state of readiness to attract medical tourists. Establishing International Patient Departments should be a top priority for improving hospital efficiency and fostering the growth of medical tourism.

1. Momeni K, Janati A, Imani A, Khodayari-Zarnaq R, Arab-Zozani M. An analysis of competitive situation medical tourism industry: a case study in northwest Iran. Bali Medical Journal. 2017;6(2):279-88.
2. Lunt N, Horsfall D, Hanefeld J. Medical tourism: A snapshot of evidence on treatment abroad. Maturitas. 2016;88:37-44.
3. Bulatovic I, Iankova K. Barriers to medical tourism development in the United Arab Emirates (UAE). International Journal of Environmental Research and Public Health. 2021;18(3):1365.
4. Al-Talabani H, Kilic H, Ozturen A, Qasim SO. Advancing medical tourism in the United Arab Emirates: Toward a sustainable health care system. Sustainability. 2019;11(1):230.
5. Giannake G, Economou A, Metaxas T, Geitona M. Medical Tourism in the Region of Thessaly, Greece: Opinions and Perspectives from Healthcare Providers. Sustainability. 2023;15(10):7864.
6. Shaarbafchi Zadeh N, Niaraees Zavare AS, Najafi Shahkoohi A, Madahian B. The Readiness of Single-Specialty Hospitals in Isfahan to Attract Medical Tourists. Journal of Health Based Research. 2018;4(3):301-15.
7. [Available from: https://wttc.org/Portals/0/Documents/Reports/2022/EIR2022-Global%20Trends.pdf.
8. Mousavizadeh A, Manzouri L, Karimibaseri A. Performance Indicators of Affiliated Hospitals to Yasuj University of Medical Sciences, Iran (2011-2018): Pabon Lasso Model. Journal of Clinical Care and Skills. 2022;3(2):79-84.
9. Regulations for international patients department, (2015).
10. Noori Hekmat S, Jabbari A, Dehnavieh R, Mardani R. Readiness of hospitals to infare medical tourism industry: Isfahan city. Health Information Management. 2014;11(4):506-14.
11. Keshavarz A, Mohammadi NK, Zarnaq RK, Kalhor R. Attracting medical tourists by Qazvin’s hospitals in: Joint Commission International approach. Payesh (Health Monitor). 2015;14(6):639-45.
12. Khodayari Zarnaq R, Tourani S, Qaderi A, Salehi M, Jafari H. Readiness of teaching hospitals in attracting medical tourists based on joint commission international standards. Journal of Inflammatory Diseases. 2013;17(1):48-54.
13. Zarei E, Ahmadi Kashkoli S, Khezeli MJ, Fazli Ouchhesar F, Azizi A, Shamsadini Lori A. Readiness of teaching hospitals to attract medical tourists based on organization-oriented standards of joint commission international (JCI): A case study. Journal of Health Based Research. 2017;3(3):253-65.
14. Sadeghkhani O, Shahbazi S, Talebianpour H, Bikineh P, Bastani P. Assessment of Compliance of Medical Tourists Host Hospitals in Shiraz with Global Criteria. Journal of Health Based Research. 2019;5(1):29-43.
15. Zarei A, Maleki F. Asian medical marketing, a review of factors affecting Asian medical tourism development. Journal of quality assurance in hospitality & tourism. 2019;20(1):1-15.
16. Saki K, Varzi AM, Momeni K, Khodakaramifard Z, Zouzani MA, Jalilian H, et al. Tourists’ satisfaction of hospital services in Iran: A case study of Lorestan province. Shiraz E-Medical Journal. 2017;18(6).
Files
IssueVol 9 No 1 (2025) QRcode
SectionArticles
DOI https://doi.org/10.18502/htaa.v9i1.17862
Keywords
Hospital Medical Tourism International Patients Department Ilam

Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
1.
Shoara Z, Sadeghifar J, Momeni K, Bazyar M, Khodayari-Zarnaq R, Heydari M. Assessment of Readiness Components for Attracting Medical Tourists in the Hospital Industry: A Survey Study in Western Iran. Health Tech Ass Act. 2025;9(1).